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3 REASONS RETENTION EXECUTIVES ARE BEHIND THE 8 BALL

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3 Reasons Retention Executives Are Behind the Eight Ball 

(And How to Avoid Getting in a Jam)

As a retention executive, you push your organization to success.

You have customer data that helps you measure and monitor exactly when your users or accounts interact with you and your organization. But if you don’t have the ability to predict how you can get them to participate in more profitable activities, and why they may leave you for a competitor,you’re behind the eight ball on the opportunities and threats that constantly surround you. Business leaders who find themselves in this situation often stumble – and risk taking their companies with them.

Here's how  you're behind: 

  • Your customer data lacks context
  • Good data won't guarantee good decisions
  • Monitoring customer behavior is no longer enough

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