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INTRODUCING THE APPURI PLATFORM

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Introducing the Appuri Platform

With the Appuri Platform, Customer Success, Marketing, and Product teams have, for the first time, a unified, “one truth” view of customers, as well as actionable drivers that segment users based on behavioral and usage attributes, promote timely upsell and cross sell activities, and measure product stickiness at the feature level.

Our platform blends open-source and proprietary technologies to deliver the best of all worlds:

  • Agility: Quick access to data and agile configuration 

  • Data Quality: Bulk of data access primarily controlled through the data service, adding a 
robust layer of security and improved data quality. 

  • Cost Effectiveness: Easy deployment that offsets many of the costs associated with 
managing and housing complex data sets in-house. 

  • Privacy and Security: An Appuri deployment delivers a single-tenant instance of all your 
customer data. This approach also ensures that customers with their own Amazon Redshift data warehouses can “plug into” the Appuri infrastructure. These configurations run behind a firewall (whose access rules customers control) inside an Amazon Virtual Private Cloud. 

  • Data Governance: The integrity and security of data in the Appuri environment is regularly tested. 


The following document outlines platform components in greater detail.

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